TrustRadius Insights
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media …
Starting at $5,000 per year
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What is Muck Rack?
Muck Rack is a public relations offering from Sawhorse Media.
Recent Reviews
Pricing
Muck Rack
5,000
Cloud
per year
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
- FAQs
What is Muck Rack?
Muck Rack Video
http://siteoptimized.com
In this Motel Minute, author and marketing strategist Doug Motel shares about one of his favorite Public Relations Tools: http://muckrack.com a great way to connect with the media to help get your story out there.
Muck Rack Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Muck Rack is a public relations offering from Sawhorse Media.
Reviewers rate Support Rating highest, with a score of 9.4.
The most common users of Muck Rack are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Muck Rack is a versatile tool that caters to various public relations needs, as highlighted by its users. With features like media database, media research, news trend insights, and media list building, Muck Rack is relied upon by professionals for their PR efforts. Users appreciate the efficiency it brings to tasks like pitching, media list development, research, reporting, and recommendations.
One of the key use cases of Muck Rack is building and maintaining relationships with members of the media. Being able to conduct detailed searches for media using keyword searches and other factors makes it easier for users to identify and connect with relevant journalists. Additionally, Muck Rack's media alerts feature allows users to stay updated on target media, client names, and key trends.
Users find value in the credibility verification aspect of Muck Rack as well. They rely on the platform's media database which provides reliable information including social posts of media organizations. By backgrounding inquiries and verifying company credibility, users can ensure they engage with trustworthy sources while avoiding scams or questionable entities.
Overall, Muck Rack is considered cost-effective compared to other media databases, offering an intuitive platform that saves time by automatically providing contact information for outreach purposes. It simplifies tasks such as identifying journalists to pitch on behalf of companies and enables easy communication within teams by allowing sharing of notes about conversations with journalists. The software's ability to update contact information based on relationships with journalists further streamlines PR efforts.
Keeping up-to-date with news trends and influential journalists is made effortless through Muck Rack's daily email feature. It also assists in monitoring news stories and tracking who shares journalism on social media. The advanced search features consistently impress users as they allow for refined searches and exclude certain words, ensuring more targeted and accurate results.
In summary, Muck Rack serves as a valuable tool for public relations professionals by offering a range of functionalities geared towards pitching, media research, news trend insights, and relationship building with journalists. Its cost-effective nature, reliable information sources, and time-saving features make it a preferred choice for managing PR efforts, monitoring news stories, and strengthening media relationships.
Media tracking and reporting: Users have praised the media tracking and reporting features of Muck Rack, which allow them to showcase the ROI for their clients. This feature has been highly valued by reviewers for providing valuable insights and demonstrating the impact of PR efforts.
Pitching functionality: The pitching service's functionality is highly appreciated by users as it helps them maintain consistent formatting and provides valuable feedback on best practices. Reviewers have mentioned how this feature has improved their pitching process and helped them achieve better results in their media outreach.
Easy search and find reports: Users find it easy to search and find reports on Muck Rack, whether by name or outlet, which has been extremely helpful for them. Many reviewers express satisfaction with the platform's search capabilities, making it effortless to access relevant information quickly.
Cons:
- Outdated Visual Appeal: Some users have expressed a desire for an updated look and feel of the reports, as they find the current visual appeal to be lacking in terms of design and aesthetics.
- Incomplete Tracking Coverage: Several reviewers have mentioned that there are occasions when articles are not captured based on their specified keywords, requiring them to manually load the articles themselves. They would like to see improved tracking coverage to ensure comprehensive monitoring.
- Manual Media List Management: Many users wish for the ability to upload media lists in bulk for cleaning, vetting, and updating purposes. Currently, they have to add each entry manually one by one, which can be time-consuming and tedious.
Users highly recommend Muck Rack for finding credited journalists and media outlets. They suggest taking advantage of the tutorials and resources offered by Muck Rack. Users also believe that Muck Rack is the best PR tool on the market and recommend being clear on your needs when speaking with a Muck Rack representative.
Additionally, users advise checking out Muck Rack for media tracking, especially for internal PR. They praise the customer service of Muck Rack and recommend requesting a demo and asking questions to understand how Muck Rack can meet your expectations. Users think Muck Rack is great for beginners in the PR industry and suggest visiting the webpage and social media accounts of journalists for more information. They also recommend trying the demo of Muck Rack and reaching out to customer service for assistance.
Despite the learning curve, users find Muck Rack worth using. They love the product and the sales team of Muck Rack but wish for deeper insights into local reporters and media outlets. Lastly, users think Muck Rack is a great tool for compiling research and quantifying reach. They also recommend using this software for media list building and monitoring brand mentions, suggesting it as a cross-reference when using Cision to make media list building easier.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
September 22, 2022
Muck Rack - basic flaw in their business model. No unsubscribe feature that works.
Score 1 out of 10
Vetted Review
Verified User
We currently have paused using Muck Rack after less than 90 days due to, in my experience, their inability to unsubscribe recipients from distribution lists. Previously we used it to pitch qualified journalists on our very specific international golf travel programs we operate. We took the view that we wanted the emails to generate under my name & email address as opposed to a generic PR mailbox. This decision allowed us to quickly identify the above issue as recipients would email me repeatedly to unsubscribe, which, in my experience, Muck Rack has acknowledged they cannot do.
- After less than 90 days, we are still trying to understand. Thus far, the jury is out on the quality of their lists, as anecdotal evidence suggests it is barely maintained and updated.
- Unsubscribe needs to be functional
- Quality of journalists within a specific subset of interests needs to be verified more accurately & timely than we are currently experiencing
June 10, 2022
Don't Sleep on Muck Rack!
I use Muck Rack for media list building, outlet vetting, pitching, and finding information about journalists and the beats they cover. I also have used their media monitoring services to report on coverage and share of voice to clients. I cannot imagine doing my role without it as it is basically a bible and starting and end point for everything I do in public relations.
- Provides journalist contact information
- Customer service
- Media monitoring
- Provides details on media outlets and the audience they reach.
- Updates to contact information- but their customer service will fix if you ask.
August 17, 2021
A complete solution for public relation management
Score 9 out of 10
Vetted Review
Verified User
We have been using Muck Rack to manage our public relations in a professional manner. It is no big surprise that this tool has made our works easy as we can monitor news and stories and it helps in strengthening our relationship with the media. It is helpful in making a list of the most important contacts that can prove beneficial. This tool is great to manage public relations which are very important to be managed in the current age. Above all, its contact management feature enables us to keep our important contacts listed and we have found this tool amazing for PR planning and tracking as well.
- Muck Rack has a feature to shortlist the most important contacts.
- It enables an organization in keeping a record of almost everyone and one can find the reports of others.
- It is a very effective tool in PR planning.
- Its alert feature is quite useless and doesn’t work well.
- Its pricing is quite outrageous and is unfair as well.
August 09, 2021
The standard for PR outreach
Score 10 out of 10
Vetted Review
Verified User
We currently rely on Much Rack to identify journalists for outreach as well as potential marketing affiliates. Much Rack's search tools are excellent and the database is constantly updated with new or updated contacts. The advanced search features allow you to refine searches by excluding certain words, doing exact word searches, any of the words, etc. as well as limiting to specific journalistic outlets or country, state, city. You can include or Exclude outlets as well.
- Search features
- Contact Info
- Tracking inquiries
- better keyword exclusion options
July 07, 2021
Easy and User-Friendly!
Score 10 out of 10
Vetted Review
Verified User
We use Muck Rack to connect with journalists, send pitches, organize our media lists, and create coverage reports.
- Organize pitches
- Easy for beginners
- Media lists are a wonderful tool
- Use whichever email we want even if the journalist decided to hide it
- Have Muck Rack immediately update email addresses
February 18, 2020
Essential tool for successful PR
[We use Muck Rack for] finding media contacts and building lists and social reports.
- Media contacts
- Alerts
- Missing reporter info
- Missing hispanic publications